Strategic Advisory Driving Growth, ESG Integration, and Sustainability Leadership at OceanLED
Client: OceanLED
Location: Hinckley, Leicestershire, UK
Duration: August 2022 – January 2023
Sector: Marine Technology & Manufacturing
Executive Challenge
As a global pioneer in underwater LED lighting solutions within the SME sector, OceanLED faced growing pressure to:
Enhance operational performance and efficiency.
Strengthen market positioning amid intensifying global competition.
Align its commercial strategy with ESG and sustainability leadership.
With accelerating stakeholder expectations and new ESG mandates, OceanLED required a clear, actionable strategy to balance growth acceleration with responsible innovation, positioning the company for long-term industry leadership in marine technology.
Strategic Leadership Approach
Engaged as Strategic Advisor through the London Business School Sloan Project, Mike Etuhoko partnered with OceanLED’s leadership to deliver a comprehensive transformation roadmap anchored on four pillars:
Leadership Engagement & Diagnostic Assessment
Conducted in-depth interviews with the CEO, executives, and key staff.
Surfaced cultural, operational, and strategic insights to build a 360° view of organizational dynamics.
Structured Strategic Analysis
Applied Issue Tree Analysis and advanced business frameworks.
Diagnosed root causes of inefficiencies, assessed market positioning, and evaluated scalability and competitive advantage.
Sustainability & ESG Integration
Designed short-, medium-, and long-term initiatives to embed sustainable operations, responsible sourcing, and transparent stakeholder communication.
Anchored OceanLED’s innovation story to ESG imperatives and responsible growth.
Strategic Roadmap Development
Developed a practical, leadership-ready roadmap focused on revenue growth, operational excellence, and brand strength.
Equipped executives and the board with tools for confident, informed decision-making.
Results & Business Impact
Strategic Clarity & Executive Alignment
Delivered a clear, prioritized direction that aligned the leadership team, strengthened collaboration, and energized bold decision-making.Growth Acceleration
Identified operational levers and market opportunities projected to drive a 30%+ revenue uplift, reinforcing OceanLED’s competitive position in the global marine technology market.Sustainability Leadership
Successfully aligned OceanLED’s commercial ambitions with its ESG commitments, strengthening its brand as a responsible, forward-thinking industry innovator.
Protekz Core Values in Action
Empowerment – Equipped OceanLED’s leadership with strategic clarity and actionable insights, enabling confident, data-driven decisions.
Impact – Delivered a high-value strategic plan identifying untapped growth opportunities and operational efficiencies.
Fulfillment – Advanced OceanLED’s mission of responsible innovation, embedding ESG principles into the business model while driving both performance and stakeholder trust.
Client Testimonial
“Throughout the engagement, Mike showed genuine interest and passion in helping OceanLED identify key areas to strengthen our competitive advantage. Mike consistently demonstrated excellent listening skills and maintained an open-minded, collaborative approach. His ability to drive transformational change while building on our existing strengths added significant value to the project. I thoroughly enjoyed working with Mike and would highly recommend him for business strategy and transformation initiatives.”
